SEO Search Engine Optimization
( i.e. How to be discovered on the Web )
Google changes their Search Engine criteria on average 1 1/2 times a day!
( which means that if some dude from India contacts you claiming he has a trick to get you
listed on the first page of google ... it is a scam. Google is faster than the scams. )
You can pay Google about $20 k to have an 'Advertisment' on the first page ... on top even . . . but
you have to pay for each phrase that someone might type into the searchbox. ( Ad Words)
If you pay someone for SEO, get a guarantee because most people
are using outdated gimmicks that Google has now blocked.
( Have to chuckle ... one designer advertises that he got a wedding planner to
rank 8th on Google. ( In that tiny town there are only 8 Wedding Planners !
. . . He ranked them last. :)
Current SEO that works: To compete with 100 million other websites like yours,
the best SEO is to go 'local' and use 'localAmazon.com'
Like paypal, they take a tiny piece of every sale.
( which means that if some dude from India contacts you claiming he has a trick to get you
listed on the first page of google ... it is a scam. Google is faster than the scams. )
You can pay Google about $20 k to have an 'Advertisment' on the first page ... on top even . . . but
you have to pay for each phrase that someone might type into the searchbox. ( Ad Words)
If you pay someone for SEO, get a guarantee because most people
are using outdated gimmicks that Google has now blocked.
( Have to chuckle ... one designer advertises that he got a wedding planner to
rank 8th on Google. ( In that tiny town there are only 8 Wedding Planners !
. . . He ranked them last. :)
Current SEO that works: To compete with 100 million other websites like yours,
the best SEO is to go 'local' and use 'localAmazon.com'
Like paypal, they take a tiny piece of every sale.
. . . . continued from Home Page. . .
Google Ranking with Mobile Sites
' Mobilegeddon' -
Smartphone users may not find many of their
favorite sites at the top of the rankings. Websites
without a 'mobile' version could find themselves
ranked way lower, which in turn could mean a huge
loss of business.
The last time, for example, Demand Media posted
a $6.4 million loss "
Within 3 days, Reddit, NBC Sports, Vogue, SongLyrics &
Bloomberg Business all
dropped in google rankings !
.
Google Ranking with Mobile Sites
' Mobilegeddon' -
Smartphone users may not find many of their
favorite sites at the top of the rankings. Websites
without a 'mobile' version could find themselves
ranked way lower, which in turn could mean a huge
loss of business.
The last time, for example, Demand Media posted
a $6.4 million loss "
Within 3 days, Reddit, NBC Sports, Vogue, SongLyrics &
Bloomberg Business all
dropped in google rankings !
.
Most websites are very difficult to view on mobile phones !
* over 70% of Shopping is done on smart phones
The "2 seconds" rule:
* consumers spend 2 seconds deciding whether
to stay on your site & will try another site
if yours isn't "eye-catching" or "easily navigated " on a smart phone
- Dictionaries and newspapers have boring white pages with very little illustration.
"With the current internet, the days of reading Boring White pages are Over."
Sony.com
