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SEO  Search Engine Optimization
   ( i.e.  How to be discovered on the Web  )

Google changes their Search Engine criteria on average 1 1/2 times a day!    
   ( which means that if some dude from India contacts you claiming he has a trick to get you
listed on the first page of google ... it is a scam. 
Google is faster than the scams. )


You can pay Google about $20 k  to have an 'Advertisment'  on the first page ... on top even . . . but
you have to pay for each phrase
that someone might type into the searchbox.   ( Ad Words)
 
 If you pay someone for SEO,  get a guarantee because most people 

are using outdated gimmicks that Google has now blocked. 
( Have to chuckle ... one designer advertises that he got a wedding planner to
 rank 8th on Google. ( In that tiny town there are only 8 Wedding Planners ! 
  . . .  He ranked them last.  :) 



Current SEO that works:  To compete with 100 million other websites like yours, 
the best SEO is to go 'local' and use 'localAmazon.com' 
Like paypal, they take a tiny piece of every sale.
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  . . . . continued  from Home Page. . . 
Google Ranking with Mobile Sites    
        ' Mobilegeddon'  -
Smartphone users may not find many of their
favorite sites at the top of the rankings. Websites 
without a 'mobile' version could find themselves
ranked way lower, which in turn could mean a huge
loss of business.

The last time, for example, Demand Media posted
a
$6.4 million loss "

Within 3 days,  Reddit, NBC Sports, Vogue, SongLyrics &

 Bloomberg Business all
dropped in google rankings !

.

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Most websites are very difficult to view on mobile phones ! 
   *  over 70% of Shopping is done on smart phones

The "2 seconds"  rule:
   *  consumers spend 2 seconds deciding whether
      to stay on your  site & will try another site
      if yours isn't  "eye-catching"  or   "easily navigated " on a smart phone


         - Dictionaries and newspapers have boring white pages with very little illustration. 
         "With the current internet, the days of reading Boring White pages are Over."     
              Sony.com 

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                                          with Purchase !
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